Why we started Kite

Why we started Kite

We started working in property services nearly 15 years ago for one of the largest companies in the sector. This journey took us right across the property spectrum. Sometimes we were working with FTSE companies, sometimes we were working with single Landlords. Sometimes we were working on penthouses, sometimes we were partnering with Local Authorities. We often referred clients to partners for their flooring requirements, but it was rarely something we became involved with; we had relationships with various flooring companies, who more often than not, got the job done. But there seemed to be no one company that provided an exceptional end to end service.

This all changed in the Summer of 2017 when we were invited to one of the largest flooring manufacturers in Europe (we’re talking billions, not millions). We were astonished by the difference between the cost of high-quality product and what was charged to the consumer. Further research into the market revealed a broken supply chain, with too many middlemen, especially when the ultimate clients were reliant upon building contractors and flooring shops. 

We were also overwhelmed by the vast number of options, sometimes with almost no difference, visible or otherwise. Psychologists call this “Overchoice”, or as Alvin Toffler described in his book, Future Shock “Overchoice takes place when the advantages of diversity and individualisation are cancelled by the complexity of buyer’s decision making process”. Do people need 50 shades of grey when choosing carpet? Do they need 120 different types of texture when choosing a wooden floor? The answer is no. They need a curated range of high quality products, at a fair price, any of which would look fantastic in their individual space.

But the product is only one aspect of flooring; it also needs to be fitted professionally. The majority of companies will supply, or fit, but they don’t do both. This means that consumers end up dealing with two companies, which can increase costs and mean that nobody takes ownership of the project.

Kristian is based near the Brecon Beacons, an area famous for affordable, skilled workers. Our teams travel across the UK and are almost always more affordable than fitters in city areas. We also have our own fleet of trucks and vans – so control the distribution from the start to the very last-mile, another place where things can go wrong.

Finally, Sustainability is a priority for us. There are some amazing flooring manufacturers out there. There are also some questionable ones. Organisations and accreditation bodies such as the FSC (https://www.fsc-uk.org) and the PEFC (https://www.pefc.org/) are a great place to start, but consumers still have to be careful. For example, we discovered retailers displaying an accreditation logo on their homepage, when only one of their products was registered! We have spent a lot of time sourcing our product range responsibly, resisting the temptation to source cheaper products from unknown sources.  This is something we feel really strongly about.

We’re looking forward to working with professionals who wish to join us on our journey.

Kristian and Ed

Providing beautiful floors at a fair price

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