Stop guessing.
Buy the right wood floor.
Our free guide gives you the knowledge most flooring companies would rather you didn’t have: straight answers on pricing, species, fitting, subfloors and the mistakes that cost homeowners thousands, every year. Written by a team that supplies and fits floors.
- How floor pricing really works, and why most online “sales” are a con
- How to choose the right species, finish and construction for your home and lifestyle
- What your subfloor, fitter and fitting strategy will actually cost, with real numbers
- The questions to ask any fitter before you commit, and the red flags to watch for
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Everything you need to know
before you buy.
Most people spend weeks researching wood floors online and still feel uncertain when it comes to making a decision. This guide changes that, because it’s written by a team that doesn’t just sell floors, but actually fits them.
Choosing your floor
Shape, colour, texture, grade: the guide cuts through the noise on every design decision. Plus why patterned floors cost significantly more, and when a premium laminate beats a cheap wood floor every time.
The truth about pricing & samples
Most online floors are always on “sale”, and it means nothing. The guide explains the six factors that actually determine what a floor costs, why colour varies between your sample and the real thing, and how to set realistic expectations before you spend a penny.
Let’s get technical
Floated or glued? Subfloor preparation, moisture testing, underfloor heating compatibility, herringbone fitting: the guide covers everything that can go wrong on site and how to make sure it doesn’t. Written by people who actually fit floors, not just sell them.
Project planning & looking after your floor
The challenges that delay projects and cause cost creep (moisture levels, rip-outs, other trades on site), all covered in advance so you can plan and budget for them. Plus a straightforward guide to maintaining your oiled or lacquered floor for decades.
- You want a wood floor but don’t know which to choose
- A beautiful floor that’s low-maintenance, pet-friendly and within budget
- Pet-friendly floors: more myths and misconceptions
- How much should I budget for my new flooring?
- The truth about floor pricing
- There’s more than one way to fit a floor
- Do I need a professional floor fitter?
- What do I need to know if I’m having herringbone fitted?
- We need to talk about underfloor heating
- Want your project to be on time and on budget?
London’s wood floor specialist.
Since 2019.
From our showroom on Hackney Road, we do things differently: transparent pricing (no fake sales), products with provenance (we’ll tell you exactly how your floors are made and which oils protect them), a curated range (we only sell floors that are the best of the best), and we actually fit floors, which means we can give genuinely technical advice.
We work directly with our manufacturers and go to the factories to understand exactly how each floor is made. We wrote this guide because an informed customer makes better decisions, and ends up with a floor they’ll love for decades.
Trusted by 2,000+ London homeowners
who’ve used this guide before buying a wood floor
Ready to find your perfect floor?
Book a free consultation at our Hackney showroom or online. We’ll help you find the right floor for your home, your budget and your lifestyle.
