Designer Tips

Tips on purchasing a wood floor and what I can expect to budget for.

20 Oct

Kite Flooring’s Top 10 Most-Loved Floors of the Year

October 21, 2025
By Kite

At Kite, our mission focuses on range curation. But recently, we’ve been reflecting (as many businesses sometimes do…), as we now offer a lot of choice! At Kite we spend many hours debating whether to bring a floor into our range, but even with this discipline, sometimes...

16 Oct

Designer Tips

The big debate. Engineered Oak vs LVT. And something that will really shock you

October 16, 2025
By Kite

When it comes to choosing a floor, the options can feel endless and overwhelming. One of the biggest decisions homeowners face today is whether to go for engineered oak flooring or Luxury Vinyl Tile (LVT). At first glance, LVT might seem like a practical...

01 Sep

Designer Tips, Essential Reading, General Knowledge

Should you worry about Volatile Organic Compounds (VOCs) and wood flooring?

October 11, 2025
By Kite
engineered wood, interiordesign, sustainable wood floors, wooden floor

A few months ago, we had a client who came into our showroom after they had had a vinyl floor fitted by a local flooring shop in South East London. Immediately after the floor had been fitted, they noticed a strong noxious, plastic smell that made them feel...

25 Aug

Designer Tips

Soho House Flooring Design; How to get the members club flooring look into your home.

August 25, 2025
By Kite

At Kite, our Shoreditch showroom is less than 100m from the Shoreditch branch of this famous members club, so it’s a question we often get asked. We’re also not the first people to be inspired; last month, “How to get the Soho House look” was covered by...

09 Jul

Designer Tips

Falling in love in Paris; the wood parquet flooring of the Louvre

July 10, 2025
By Kite

At Kite, we often get asked “What our favourite floor is?” . The floor that keeps you looking down, when you should be looking up. But, here’s the thing. It wouldn’t be a Kite floor. And actually, given the history of wood flooring, and the...

18 Jun

Designer Tips

The Epping Natural; the ultimate wood floor for families

June 19, 2025
By Kite
bespoke flooring, engineered wood, interiordesign, parquet flooring

At Kite, we get asked a lot for family friendly floors. These need to be practical for busy family life (think dogs, kids, a busy kitchen etc). But also design-led, so they look and feel awesome. At Kite, we’re a little different from other...

21 Jan

Designer Tips, Floor Choice, Project Management

Introducing The Solid Floor Trio; Laminate, Vinyl And Wood

September 3, 2025
By Kite
engineered wood, oakflooring, parquet flooring, wooden floor

The flooring industry is a master at confusing people. Firstly, we love our acronyms; LVT, SPC, DPM… you get the idea. Also, on every flooring website there always seems to be a new fancy product that has just been launched, that promises to be both your perfect...

18 Nov

Designer Tips, Essential Reading, Floor Choice

Guide to Buying a Wood Floor

August 20, 2025
By John Derbyshire
engineered wood, flooring, parquet flooring, wooden floor

At Kite, we do things differently from other flooring retailers. This means 1) transparent pricing (so not. fake sales), 2) products with provenance (we’ll tell you exactly how your floors are madeand the oils used to protect them, 3) a curated range (we only sell floors that...

29 Jul

Designer Tips, Essential Reading, Floor Choice

How much should I budget for my new flooring?

April 9, 2025
By Kite

OK, so this is one of the most common questions we get asked. So rather than being cagey about pricing (which seems to be the way in our industry), we thought we would try and answer it. Pricing up a flooring project is...

14 Jun

Designer Tips, Floor Choice, Inspiration

Elm Flooring; A Beautiful Alternative to Oak

October 13, 2025
By Kite
elm flooring, parquet flooring, sustainable wood floors, wood species

Elm Flooring; A Beautiful Alternative to Oak.

25 Feb

Designer Tips, Floor Choice

We don’t do sales. But sometimes you can pick up a Kite Floor bargain.

April 10, 2024
By Kite
engineered wood, interiordesign, oakflooring, parquet flooring, wooden floor

At Kite, we believe one of the challenges with buying a floor is you never know if you’re getting a good deal and one of the main reason for this is that most retailers only sell floors through sales.

Excellent

Kite Flooring

review us on

Phil N.

I visited Kite Flooring in Shoreditch and they showed me a wide range of different floors, colors and finishes. I went with a herringbone for the living rooms and a matched straight board for the adjoining kitchen / breakfast room. Ed was extremely knowledgeable and great to deal with - he knew his stuff and made me feel confident about my choices. I’m delighted with the result - quality flooring that looks really premium.

IAN S.

I am blown away with how good my floor looks. My original floor was so scratched, scuffed and worn away, but Kite and their expert sanding team transformed it into the most beautiful floor. I didn't know where to start with my floor but the team at Kite talked me through the options and explained things to me in way I could easily understand. They were so friendly, knowledgable and helpful and also really neat and tidy - which I had not expected at all! Everyone that now comes to my house immediately comments on how great the floor looks.

I usually find embarking on home improvement projects really daunting, as there are so many disreputable companies out there, so I was over the moon to have found Kite - an honest, friendly company who are highly skilled at their trade and quote fair prices too. I have already recommended them to my friends and neighbours and would definitely use them again myself. Thanks Team Kite!

Hannah W.

Excellent customer service and quality product from Kite flooring, we love our new floor and stairs. Both Ed and Patrick were extremely helpful from initial meet and introduction to the wide flooring ranges, through to delivery of our new oak floor. We went for a pre-finished board with a warm finish, which we installed ourselves as the guidance and installation instructions given by Kite were super clear on how to prepare effectively, which made the whole process really smooth. We have had our new floor installed for several months now and admire it every day. Would highly recommend to all looking for excellent quality engineered floor options with great customer service, knowledge and transparency on where the floors come from. We wouldn't hesitate to use Kite again on future projects. Thank you Ed and team Kite!

Humayun R.

Excellent customer service.
I spent almost a year trying to find the right floor and visited at least a dozen flooring companies.. I was looking for a herringbone prime floor. Found Kite flooring on Instagram and loved the look of the floors but was sure they’d be out of my budget. After a few emails we visited their shop in London and Ed spent a considerable amount of time explaining the difference between the ranges, wood treatments and durability. We were shown large sample boards and went for the Maurice floor. The customer service was fantastic, one of the best companies we dealt with during our renovation project.
The floor looks amazing and we’ve had so many compliments. Would highly recommend Kite Flooring.

Would highly recommend

William C.

The entire process was really smooth. The Kite team were really flexible - especially when it came to the furniture - and made what could have been a very stressful 10 days very easy. Special shoutout to the fitter James - a really positive presence to have around the place. Plus, the floor looks great! Thank you.

harry ellis H.

Fantastically high quality flooring. Great service from the Kite team, all at an affordable price.

Simon H.

I ADORE the flooring that Kite built in my flat - the results are much better than I ever could have hoped for! The team were so helpful and the process was smooth. Big shout out to Andy, Ed and especially James.

Response from the owner:Thank you! So glad we could be part of your project :)

Maureen M.

Kite Flooring were very professional and showed great attention to detail. I am a year later so impressed with my herringbone flooring which has been such a highlight of my flat! Thank you to the Kite Flooring team for such a great product and for working so hard!

Response from the owner:Thank you for the review Maureen and sharing the photos. Your floor looks awesome :)

lorie K.

From the start the advice I received with Kite was helpful. It was easy to decide what I should go for (unlike with other companies I'd tried). The man who fitted the flooring was wonderful. He took a lot of care and did a beautiful job. I am very pleased with my new living room floor and would recommend Kite.

Jonathan G.

We were really happy with Ed and the Kite team. Ed was knowledgable and helpful from the outset, the floor arrived on time and as promised and we were pleased with the quality. Overall an excellent service.

Juliet R.

I think I must have visited about 6 floor shops and spent hours online before finally and gratefully finding kite. Simple questions were finally answered- we wanted something affordable, hard wearing and of course beautiful. We have been extremely happy and very much recommend. Trustworthy, professional and great products!

Christopher F.

Beautiful floor. Huge thanks to Ed and the team who helped us enormously with choosing and supplying the lovely new cork floor for our garden office. The whole process couldn’t have been more straight forward and the finished product is fabulous. Thank you!

Will B.

Kite fitted beautiful floors in our bedroom and gym, gave us great advice and made the whole process easy

Sophie H.

Thank you Kite Flooring, what an incredible service. From start to finish the team at Kite were incredibly helpful, knowledgable and easy to communicate with when our fitters had questions. The finished look is far better than we imagined and we would highly recommend them to anyone wanting wooden floors. Thank you so much to Andy and his team.

Hannah B.

Wonderful service. Floors look great. Thank you Ed and the team. Beautiful dark oak textured floor in my bedroom and also a large art studio fitted with the Newington range, a lovely light oak which was really reasonable. The samples Ed brought to try were all spot on and met my brief and it was really easy to choose the floors. The scheduling and invoicing was all handled really efficiently by Sacha in the office. As for the fitters - they were incredible! They did two large rooms in a day (one with a quite complicated dressing room). Admittedly they worked nearly solidly from 7am until after 9 o’clock to get the job done. They left the house looking immaculate and I am recommending Kite to all my friends now. Such good quality at such a fair price relative to the other quotes I got.
Thank you so much to all the team at Kite. You clearly care about keeping your customers happy, and take great pride in helping people achieve beautiful floors!
Hannah

Quentin C.

The whole team at KITE has been beyond splendid throughout the entire process, from measurements to purchase, delivery and everything in between. Sasha, Ed, Jasper are absolutely wonderful and always go the extra mile to make sure you get total satisfaction and everything goes well during installation.

The product itself is excellent. It's not the cheapest but, if you look beyond the BS on other website, it's far from being the most expensive too and the quality is there. Just order samples and compare, it's obvious. I have 0 regret going for KITE, on the very contrary. I feel like a valued and cared-for customer, and will not hesitate a second to use them again in the future. Thank you!

Jay D.

I used Ed for our living room floors; the quality is unquestionable. samples he provided to what was eventually laid were exact and the delivery team were a pleasure to deal with. Will be using his services on the kitchen very shortly. Highly recommended !

Guy M.

A quick note to express our profound gratitude for the service delivered by Ed and everyone else at Kite Flooring. I suspect we weren't the easiest clients to deal with: we changed which product we wanted several times in the lead-up to the final purchase, but they maintained their calm throughout. (Tip: if you can get to the showroom, do so. It makes the decision-making process much easier.) In the end, we opted for the Jasper dark wood floors and we genuinely couldn’t be happier with our choice. The dark wood gives a real warmth to our home, and it feels really special to be able to walk barefoot on real wood. The quality of the workmanship was exceptional as well. Ed and his team worked over-time to make sure that every last detail was taken care of, and checked back in a few weeks after installation to deal with any snagging issues. All in all, we couldn’t recommend Kite Flooring more highly. The floors are beautiful and the level of service outstanding.

Jerome B.

We used Kite for our living room flooring. Great product and quality, would definitely recommend!

Kite Flooring’s Top 10 Most-Loved Floors of the Year

The big debate. Engineered Oak vs LVT. And something that will really shock you

Should you worry about Volatile Organic Compounds (VOCs) and wood flooring?

Soho House Flooring Design; How to get the members club flooring look into your home.

Falling in love in Paris; the wood parquet flooring of the Louvre

The Epping Natural; the ultimate wood floor for families

Introducing The Solid Floor Trio; Laminate, Vinyl And Wood

Guide to Buying a Wood Floor

How much should I budget for my new flooring?

Elm Flooring; A Beautiful Alternative to Oak

We don’t do sales. But sometimes you can pick up a Kite Floor bargain.

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KITE FLOORING ON INSTAGRAM